PENGARUH KREATIVITAS DAN INOVASI TERHADAP KINERJA PEMASARAN PADA PT. PERKEBUNAN NUSANTARA II TANJUNG MORAWA

Authors

  • Cindy Margareta universitas Methodist Indonesia Author
  • Kristanty Nadapdap Universitas Methodist Indonesia Author
  • Tiur Rajagukguk Uniiversitas Methodist Indonesia Author

Keywords:

Creativity , Innovation, Marketing product

Abstract

The purpose of this research is to analysis the influence of creativity and innovation to the product marketing in PT. Perkebunan Nusantara II (Persero) Tanjung Morawa. The method used in sampling was total sampling to 53 person respondent. The result of the research by parcial creativity has positive influence to the product marketing with regression coefficient 0,653, the same with it innovation has positive influence to the product marketing. The result of the research by simultant creativity and innovation influence to the marketing product because Fhitung > Ftabel, with value 7,286 > 3,18.

Downloads

Published

2024-12-10

Issue

Vol. 1 No. 2 (2024): November

Section

Articles

How to Cite

PENGARUH KREATIVITAS DAN INOVASI TERHADAP KINERJA PEMASARAN PADA PT. PERKEBUNAN NUSANTARA II TANJUNG MORAWA. (2024). Jurnal Ekonomi, Manajemen Dan Akuntansi, 1(2), 75-86. https://ejurnal.suaninstitute.org/index.php/JUEMA/article/view/51