ANALISIS DETERMINAN PROFITABILITAS RITEL MODERN: PENGARUH VOLUME PENJUALAN, EFISIENSI PIUTANG, DAN BIAYA OPERASIONAL PADA INDOMARET KUTACANE

Abstract

The purpose of this study is to empirically examine and analyze the crucial role of Sales Volume, Accounts Receivable Turnover Efficiency, and Operating Costs in determining Net Profit at the modern retail entity Indomaret Eka Jaya Kutacane, covering a 60-month period from 2020 to 2024. The observed fluctuations in profitability in this sector require a deeper understanding of internal financial factors. This quantitative research uses monthly secondary data, processed through Multiple Linear Regression after validating classical assumptions. The partial test results indicate that Sales Volume and Operating Costs significantly influence Net Profit, with the identified coefficient for Operating Costs being positive, indicating the effectiveness of productive costs. Conversely, Accounts Receivable Turnover was found to have no statistically significant effect. Simultaneously, all three variables make a significant contribution, with a model predictive power of 60.6%. The implications of these findings are highly relevant for retail management in focusing strategies on sales optimization and managing costs as operational investments rather than mere expenses, particularly in cash-based business models.