Jurnal EKSPLOLHUM dengan ISSN 3063-0681 (online) terbit dua kali dalam setahun pada bulan Februari dan Agustus. Jurnal EKSPLOLHUM merupakan peer-review yang menerima naskah pada semua bidang ilmu ( Ekonomi, Politik, Hukum, Sosial, Humaniora).
THE EFFECT OF SOCIAL MEDIA USE ON INCREASING MSME SALES IN TIMOR-LESTE
The transformation of the contemporary marketing landscape requires Micro, Small, and Medium Enterprises (MSMEs) to adopt digital channels to maintain operational competitiveness and expand market share. In Timor-Leste, digital adoption dynamics face a structural gap between high strategic awareness and low functional integration of social media into sales governance. This study aims to empirically analyze and measure the effect of social media utilization on increasing MSME sales in Timor-Leste. Grounded in the Technology Acceptance Model (TAM) framework and digital marketing theory, this quantitative correlational study involved 120 MSME owners or managers across Dili, Baucau, and Maliana selected via purposive sampling. Primary data were gathered through structured questionnaires using a five-point Likert scale and analyzed using simple linear regression via SPSS version 26. Instrument testing confirmed that all items were valid and reliable (), satisfying normality and linearity assumptions. The regression results demonstrate that social media utilization has a positive and significant effect on MSME sales growth in Timor-Leste (, ). The coefficient of determination () of 0.431 indicates that 43.1% of the variance in sales volume increase is explained by the intensity and effectiveness of social media utilization, while the remaining 56.9% is influenced by other external variables. These findings underscore the urgency of strengthening digital literacy, improving connectivity infrastructure, and formulating community interactivity-based content strategies for business actors in post-conflict developing nations.
Copyright (c) 2026 EKSPOLHUM https://creativecommons.org/licenses/by-nc/4.0
IMPLEMENTASI PERATURAN DAERAH KABUPATEN LANGKAT TENTANG BANTUAN HUKUM BAGI MASYARAKAT MISKIN DALAM MEWUJUDKAN AKSES TERHADAP KEADILAN
Access to justice for people experiencing poverty cannot be secured by legal norms alone. It requires a policy that is translated into legal services that target groups can know, reach, and use. Langkat Regency enacted Regional Regulation Number 6 of 2024 on Legal Aid for Poor Communities. This study examines the implementation of the regulation and its relevance to access to justice. The research is designed as empirical legal research using a qualitative case-study strategy. George C. Edward III's implementation framework is employed to examine communication, resources, disposition, and bureaucratic structure, while the access-to-justice perspective is used to assess information accessibility, service availability, procedural accessibility, and the ability of beneficiaries to use legal mechanisms. At the current manuscript stage, the analysis relies on legislation, official statistics, government documents, legal aid organization data, and court institutional information. Documentary evidence indicates an initial implementation foundation through the enactment of the regional regulation, documented outreach activities in 2025, the formal role of the Langkat Regency Legal Division, and the presence of an accredited legal aid organization in Langkat. Nevertheless, these indicators are insufficient to establish substantive effectiveness. The available materials do not yet provide verified evidence on beneficiary coverage, local budget realization, application-processing time, rejected applications, geographic distribution of services, or the lived experience of poor legal-aid users. The article therefore distinguishes formal policy implementation from experienced access to justice. It argues that implementation should be evaluated through measurable service indicators and users' experiences rather than the existence of regulation and outreach activities alone.
PENGARUH KOMPETENSI SDM DAN DIGITAL MARKETINGTERHADAP KINERJA UMKM DI KABUPATEN TOBA
This study is designed to examine the effects of human resource (HR) competence and digital marketing on the performance of micro, small, and medium enterprises (MSMEs) in Toba Regency, North Sumatra, Indonesia. The study responds to the need for locally embedded MSMEs to convert regional economic opportunities into sustainable business performance through stronger internal capabilities and more effective use of digital channels. The conceptual model integrates the Resource-Based View and Dynamic Capabilities Theory, positioning HR competence as a strategic internal resource and digital marketing as an adaptive capability through which MSMEs can reach, understand, and respond to changing markets. A quantitative correlational-descriptive design with an explanatory orientation is proposed. Primary data will be collected using a five-point Likert questionnaire from 100–150 MSME owners or managers whose firms have operated for at least one year and already use social media or other digital platforms for marketing. Multiple linear regression will be conducted after assessing instrument validity and reliability and examining residual normality, multicollinearity, and heteroscedasticity. Partial and simultaneous hypotheses will be evaluated using t-tests, the F-test, and the coefficient of determination at the 5% significance level. As the primary dataset was not provided at the manuscript-development stage, empirical coefficients, significance values, and statistical conclusions are intentionally left unreported to preserve research integrity. The manuscript therefore offers a complete pre-results framework that can be finalized immediately after the actual survey data are analyzed.
PENGARUH LITERASI POLITIK DAN PENGGUNAAN MEDIA SOSIAL TERHADAP PARTISIPASI POLITIK MASYARAKAT DI KOTA MEDAN
Democratic maturity within modern urban governance requires civic political participation that is not merely grounded in quantitative electoral mobilization, but anchored in rational considerations and substantive comprehension of state dynamics. In the contemporary digital democracy era, Medan City confronts a distinctive challenge marked by a disparity between the high penetration of social media as a public information conduit and variations in civic political literacy levels. This study aims to analyze and quantify the empirical effect of political literacy and social media usage on the political participation of citizens in Medan City, both partially and simultaneously. Employing an explanatory correlational quantitative approach, this research surveyed 150 eligible voters aged years in Medan City who actively use social media, selected via purposive sampling. Primary data were gathered through a structured 5-point Likert scale questionnaire tested for validity and reliability, and analyzed using multiple linear regression in IBM SPSS Statistics version 26. The empirical findings reveal that political literacy exerts a positive and significant effect on political participation (; ), and social media usage similarly demonstrates a positive and significant effect on political participation (; ). Simultaneously, both independent variables significantly influence civic political participation (; ) with a coefficient of determination () of 0.517. This confirms that 51.7% of the variance in political participation across Medan City is collectively explained by political literacy and social media usage, while the remaining 48.3% is governed by external factors. These findings highlight the strategic urgency of digital civic education to transform online media engagement into critical, well-informed, and constructive democratic participation.
PENGARUH LITERASI DIGITAL DAN TINGKAT PENDIDIKAN TERHADAP KESIAPAN KERJA MASYARAKAT DI KABUPATEN ACEH TENGGARA
The accelerating digital transformation has fundamentally reconstructed the modern employment landscape, demanding the integration of technological proficiency and formal educational foundations. In developing regions with mountainous geographical characteristics such as Southeast Aceh Regency, workforce competitiveness challenges are exacerbated by gaps in digital utilization and disparities in educational attainment. This study aims to analyze and empirically demonstrate the effect of digital literacy and educational level on the work readiness of productive-age communities in Southeast Aceh Regency, both partially and simultaneously. Employing an explanatory correlational quantitative approach, this study surveyed 135 productive-age respondents (15–64 years) selected through purposive sampling. Primary data were gathered via a structured 5-point Likert scale questionnaire tested for validity and reliability, and subsequently analyzed using multiple linear regression in IBM SPSS version 26. The empirical findings reveal that digital literacy has a positive and significant effect on work readiness (; ), and educational level similarly exerts a positive and significant effect on work readiness (; ). Simultaneously, both independent variables significantly influence work readiness (; ) with a coefficient of determination () of 0.495. This indicates that 49.5% of the variance in community work readiness is accounted for by digital literacy and education level, while the remaining 50.5% is driven by unmodeled external factors. These findings underline the urgent necessity for policy interventions focusing on productive digital competency enhancement and vocational/higher education alignment in non-metropolitan regions
PENGARUH CURRENT RATIO DAN NON PERFORMING LOAN TERHADAP RETURN ON EQUITY PADA BANK BUMN
Conventional banks listed on the Indonesia Stock Exchange (IDX) serve as important indicators in assessing national economic stability and performance. Profitability is a key measure of banking performance, commonly assessed using Return on Equity (ROE) to evaluate a bank’s ability to generate profit from shareholders’ equity. This study aims to analyze the effect of the Current Ratio and Non-Performing Loans (NPL) on ROE in State-Owned Banks. The research employs a quantitative approach using secondary data derived from financial statements. Data analysis was conducted using SPSS, including descriptive statistics, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results indicate that both the Current Ratio and NPL partially have a positive and significant effect on ROE. Simultaneously, both variables also show a positive and significant influence on ROE. The Adjusted R² value of 0.271 suggests that 27.1% of the variation in ROE can be explained by the Current Ratio and NPL, while the remaining 72.9% is influenced by other variables outside the research model
PENGARUH PERSEDIAAN DAN VOLUME PENJUALAN TERHADAP LABA BERSIH PADA INDOMARET ISKANDAR MUDA BABUSALAM
This study aims to analyze the effect of inventory and sales volume on net profit at PT Indomarco Prismatama (Indomaret Iskandar Muda Babusalam) during the period January 2020–December 2024. The research employed a quantitative descriptive approach using secondary data from monthly financial reports over five years (60 observations). Data were analyzed using SPSS through descriptive statistics, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results indicate that inventory partially has a positive and significant effect on net profit. Sales volume also partially shows a positive and significant effect on net profit. Simultaneously, inventory and sales volume significantly influence net profit. The Adjusted R² value of 0.453 implies that 45.3% of the variation in net profit can be explained by the independent variables, while 54.7% is influenced by other factors such as cash flow and capital. These findings highlight the importance of effective inventory management and increased sales volume in improving retail company profitability.
PENGARUH CONTENT, ACCURACY DAN TIMELINESS TERHADAPKEPUASAN NASABAH PADA BANK ACEH DI KUTACANE
This study aims to analyze the influence of Content, Accuracy, and Timeliness on customer satisfaction at Bank Aceh Syariah Kutacane Branch. This research employed a quantitative approach using a survey method involving 100 respondents selected through purposive sampling. The data were analyzed using multiple linear regression with statistical software. The results indicate that Content, Accuracy, and Timeliness simultaneously have a positive and significant effect on customer satisfaction. Partially, Content and Timeliness show a positive and significant effect, while Accuracy does not significantly influence customer satisfaction. The adjusted R square value of 0.341 indicates that 34.1% of customer satisfaction variation can be explained by the three independent variables, while the remaining percentage is influenced by other factors outside the research model. These findings confirm that the quality of information content and the timeliness of services are dominant determinants in enhancing customer satisfaction within technology-based banking systems. Therefore, improving content quality and system responsiveness should become strategic priorities in digital banking service development
PENGARUH TINGKAT PERTUMBUHAN PENJUALAN, PERPUTARAN PIUTANG, DAN EFISIENSI MODAL KERJA TERHADAP RASIO LIKUIDITAS PADA PERUSAHAAN SEKTOR INDUSTRI BARANG KONSUMSI PADA TAHUN 2020-2024
Manufacturing companies are a key industrial sector in Indonesia, and national industrial development can be measured by product quality and overall company performance. Investors typically choose the manufacturing industry as their analysis object because it is one of the main sectors on the Indonesia Stock Exchange (IDX), reflecting the state of the capital market. The purpose of this study is to determine and analyze the effect of Sales Growth and Accounts Receivable Turnover on Liquidity Ratios in Consumer Goods Industry Companies in 2020-2024. The type of data used in this study is quantitative data, with secondary data sources, namely company financial reports. The collected data was analyzed using SPSS software, consisting of descriptive statistical tests, classical assumption tests, multiple linear regression, simultaneous and partial hypothesis tests, and coefficients of determination. The results showed that sales growth partially had a positive and significant effect on the Liquidity Ratio. Accounts Receivable Turnover partially had a positive and significant effect on the Liquidity Ratio. Working Capital Efficiency partially had a negative and insignificant effect on the Liquidity Ratio. Sales Growth, Accounts Receivable Turnover, and Working Capital Efficiency simultaneously had a positive and significant effect on the Liquidity Ratio in the Consumer Goods Industry Sector from 2020 to 2024. The Adjusted R2 coefficient of determination was 21.5%, while the remaining 78.5% was accounted for by variations in other variables not explained in this study, such as accounts payable, inventory, etc.
PENGARUH KOMPETENSI APARATUR PENGELOLAAN DANA DESA, PARTISIPENSI MAYARAKAT ATAS SISTEM PENGENDALIAN INTERNAL TERHADAP AKUNTABILITAS PENGELOLAAN DANA DESA
This study aims to analyze the effect of apparatus competence and community participation on the accountability of Village Fund management, with the internal control system as a mediating variable. A quantitative approach was employed using a survey method through questionnaires distributed to village officials and community representatives involved in Village Fund management. Data were analyzed using multiple linear regression and path analysis. The results indicate that apparatus competence and community participation have a positive and significant effect on the internal control system. Furthermore, the internal control system significantly influences the accountability of Village Fund management. Path analysis reveals that the internal control system mediates the relationship between apparatus competence, community participation, and accountability. The coefficient of determination demonstrates that the research model has strong explanatory power. This study concludes that enhancing the capacity of village officials and strengthening community participation should be integrated with an effective internal control system to achieve transparent and accountable Village Fund governance.
PENGARUH KOMUNIKASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA BANK SYARIAH INDONESIA DI KUTACANE KABUPATEN ACEH TENGGARA
Employee performance varies from one employee to another, as employee performance is individual. Performance refers to employee work achievements measured against standards or criteria established by the company. The purpose of this study was to determine and analyze the influence of communication and motivation on employee performance at Bank Syariah Indonesia in Kutacane. This study used a quantitative approach, a research method based on the philosophy of positivism, to examine a specific population or sample. The data source was obtained from employees at Bank Syariah Indonesia in Kutacane by distributing questionnaires, and respondents' responses were measured using a Likert scale. Secondary data, sourced from the company, included sales data, a general overview of the company, and its organizational structure. The collected data was analyzed using SPSS software, consisting of descriptive statistical tests, classical assumption tests, multiple linear regression, simultaneous and partial hypothesis tests, and coefficients of determination. The results of the study indicate that communication and motivation simultaneously have a positive and significant effect on employee performance at Bank Syariah Indonesia in Kutacane. Partially, communication has a positive and significant effect on employee performance. Partially, motivation has a positive and significant effect on employee performance at Bank Syariah Indonesia in Kutacane. The coefficient of determination (R2) of communication, motivation, and work environment explains 57.9% of employee performance at Bank Syariah Indonesia in Kutacane, while the remaining 42.1% is explained by independent variables not examined
ANALISIS RASIO PROFITABILITAS DAN RASIO LIKUIDITAS PADA PT. BANK NEGARA INDONESIA TAHUN 2020-2024
This study aims to analyze the financial performance of PT. Bank Negara Indonesia (Persero) Tbk from 2020 to 2024 using financial ratios, including liquidity and profitability ratios. This study assesses the extent to which BNI is able to manage liquidity and generate profits during the economic transition period following the COVID-19 pandemic. The method used is a horizontal analysis of annual financial statements. The results show that BNI experienced a significant increase in profitability performance, demonstrated by increases in Net Profit Margin and Return on Equity during the period. Liquidity ratios also demonstrated stability, reflecting the bank's ability to meet its short-term obligations. Furthermore, there was an increase in operational efficiency and asset quality, supporting profitability growth. In conclusion, BNI demonstrated a significant and stable trend of improving financial performance between 2020 and 2024, although it still needs to maintain efficiency and funding structure to strengthen its performance
PENGARUH PENDAPATAN USAHA, BEBAN OPERASIONAL DAN AKTIVA TETAP TERHADAP LABA BERSIH PADA ALFAMART KUTACANE KABUPATEN ACEH TENGGARA
Profitability reflects the extent to which a company can generate income that exceeds its operational costs, thereby ensuring long-term business continuity. This study aims to determine and analyze the influence of operating revenue, operating expenses, and fixed assets on net profit at Alfamart Kutacane in Southeast Aceh Regency. A quantitative research approach was applied, using a census or saturated sampling technique in which the entire population is taken as the sample. Thus, the sample consisted of 60 observations derived from monthly financial data over a five-year period (2020–2024). Secondary data from the company’s financial reports were processed using descriptive statistics, classical assumption tests, multiple linear regression, and both simultaneous and partial hypothesis testing through SPSS software. The findings show that operating revenue, operating expenses, and fixed assets collectively have a positive and significant effect on net profit. However, when tested partially, operating revenue does not demonstrate a positive or significant effect on net profit. Operating expenses, on the other hand, exhibit a significant partial influence, indicating that cost efficiency remains essential in improving profitability. Fixed assets also show a significant and positive partial effect on net profit, suggesting that asset utilization contributes to improved financial performance. These results highlight that effective management of operational costs and productive asset allocation plays a vital role in increasing net profit at Alfamart Kutacane during the 2020–2024 period
Mencapai Strategic Fit Dalam Pengelolaan SDM : Transformasi Kebijakan SDM Dalam Menghadapi Dinamika Lingkungan Eksternal
This article examines the urgency of achieving Strategic Fit between business strategy and Human Resource Management (HRM) systems as a critical driver of sustainable competitive advantage in a dynamic and uncertain business environment. This study employs a qualitative approach using a systematic literature review of more than 20 reputable scholarly articles related to strategic HRM, strategic fit, and HR transformation. The analysis focuses on vertical fit between organizational strategy and HRM policies and practices. The findings reveal that Strategic Fit is a dynamic and continuous process rather than a static alignment. Effective HRM–strategy alignment enables organizations to address skill gaps, strengthen organizational culture, and enhance long-term organizational performance. This study is limited to conceptual analysis based on secondary data. Future research should empirically test the proposed relationships using quantitative or multi-sector case study approaches. The results provide guidance for managers in designing adaptive HRM systems aligned with strategic objectives to respond effectively to environmental change. This study contributes by positioning Strategic Fit as an ongoing HR transformation process supported by competency development and organizational culture
ANALISIS PERBANDINGAN KINERJA KEUANGAN PADA PTINDOFOOD SUKSES MAKMUR TBK DAN PT MAYORA INDAHTBK MENGGUNAKAN RASIO PROFITABILITAS, LIKUIDITAS,DAN AKTIVITAS PERIODE 2019-2023
This study aims to analyze and compare the financial performance of PT Indofood Sukses Makmur Tbk and PT Mayora Indah Tbk during the 2019-2023 period using profitability, liquidity, and activity ratios. The food and beverage industry was selected due to its significant contribution to the national economy and the increasingly intense competition in the era of globalization. The research employs a descriptive quantitative method using secondary data in the form of annual financial statements of both companies, obtained from the Indonesia Stock Exchange. The results show that PT Indofood Sukses Makmur Tbk generally demonstrated more stable financial performance and more aggressive growth in assets, sales, and profits. Meanwhile, PT Mayor Tbk performed superiorly in terms of Return on Assets (ROA) and Return on Equity (ROE). Indofood is also more efficient in utilizing assets and debt financing, while Mayora shows significant improvements in profit and operational efficiency at the end of the research period. This study contributes by comprehensively combining three key ratios, making it a valuable reference for company management and academics in decision-making and the development of financial performance analysis
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PENGARUH ISLAMIC MARKET ORIENTATION, INOVASI PRODUK DAN MODAL SOSIAL TERHADAP KINERJA PEMASARAN UMKM DI KOTA BANDA ACEH
This study investigates the influence of Islamic market orientation, product innovation, and social capital on the marketing performance of MSMEs in Banda Aceh city. The sample used was 99 respondents obtained through the probability sampling technique. The analysis used is multiple linear regression. The results show that, partially, the variables of Islamic market orientation (X1) the t-statistic is 4.213 with a significance level of 0.009, product innovation (X2​) the t-statistic is 6.557 with a significance level of 0.000, which is less than 0.05, and social capital (X3​) the t-statistic is 9.238 with a significance level of 0.000, which is less than 0.05 have a significant positive effect on the marketing performance of MSMEs in Banda Aceh city. Simultaneously, the variables of Islamic market orientation, product innovation, and social capital together influence the marketing performance of MSMEs. This means that the three variables explain 85.2% of the variation in marketing performance. Therefore,to improve marketing performance, MSMEs and related parties should develop more effective strategies by utilizing Islamic market orientation and social capital to carry out product innovation
DAMPAK PROGRAM MEMBINA EKONOMI KELUARGA SEJAHTERA (MEKAAR) TERHADAP PENINGKATAN PENDAPATAN MASYARAKAT DI KOTA BINJAI
This study aims to analyze the impact of the Membina Ekonomi Keluarga Sejahtera (Mekaar) program on increasing household income among communities in Binjai City, Indonesia. The research is motivated by the need to address limited access to micro-capital and entrepreneurship development among low-income families, especially women-led households. Using a quantitative explanatory approach, data were collected through surveys from 150 respondents who had participated in the Mekaar program for at least one year. The data were analyzed using multiple linear regression with SPSS version 26. The results show that the Mekaar program has a positive and significant effect on income improvement, with a coefficient of determination (R²) of 0.612. The variables of microcredit, group mentoring, and entrepreneurship training all contributed significantly, with financing having the highest influence (β = 0.412, p < 0.05). These findings confirm the research hypothesis and indicate that a well-integrated microfinance program can substantially enhance the economic capacity of underprivileged communities. The study supports existing literature on community-based economic empowerment and contributes to the evaluation of microfinance programs in urban areas. Practically, this research offers recommendations for strengthening mentoring quality and the sustainability of business training. Academically, it provides empirical support for the role of microfinance in local economic development strategies.
PREFERENSI MAHASISWA UNIVERSITAS PGRI SEMARANG DALAM MENGERJAKAN TUGAS DI ARTIFICIAL INTELLIGENCES (AI)
This study aims to analyze PGRI Semarang University students' preferences in using artificial intelligence (AI) to complete academic tasks. The background of this research focuses on the rapid development of technology, especially AI, which has become an important tool in the teaching and learning process. The research method used is qualitative with data collection techniques through interviews and questionnaires to students who are active users of AI. The results show that students feel significant benefits from using AI, such as increased efficiency in completing tasks and better understanding of the material. However, there are also challenges such as dependence on technology, potential plagiarism, and decreased creativity. This study concludes that although AI provides many advantages in education, it is important for students to use this technology wisely and still develop critical thinking skills and maintain academic integrity. Support from educational institutions is also needed to facilitate a better understanding of the use of AI in academic contexts.
ANALISIS MANAJEMEN RESIKO ISLAM TERHADAP PENETAPAN FEE TRANSAKSI BRI LINK PADA BRI LINK UNIQ DI SENTANI
BRI Link Agent is one of BRI's innovative steps to improve the quality of its banking services. In this program, BRI collaborates with its own customers to act as agents who carry out banking transactions online. This study investigates BRI Link, BRI Link's advantages, requirements to become a BRI Link Agent, BRI Link agent support applications, BRI Link violation sanctions, BRI Link rights and obligations, BRI Link UNIQ transfer fee determination in Sentani. In expanding access to financial services for the community, especially in densely populated areas by BRI Link Agents. Through a qualitative approach involving in-depth interviews and secondary data analysis, this study describes various important aspects related to BRI Link agents, including the determination of BRI Link transaction fees and risk management at BRI Link Agents. However, there are transaction problems at BRI Link Agents such as replacement of nominal errors due to fraud cases on third parties, human error, network disruptions, fraud committed by consumers are still obstacles that need to be overcome. Based on the results of this study, it is recommended that BRI Link UNIQ agents in Sentani carry out risk management to minimize the risk losses that have occurred due to problems that have occurred at BRI Link agents and anticipate these problems by continuing to support and improve the BRI Link UNIQ agent ecosystem in Hinekombe Subdistrict, Sentani.
PENGARUH INDEPENDENSI DEWAN KOMISARIS DAN INDEPENDENSI DEWAN DIREKSI TERHADAP STRUKTUR MODAL PADA PERUSAHAAN PROPERTI DAN REAL ESTATE YANG TERDAFTAR DI BEI
This study aims to analyze the effect of board of commissioner independence and board of directors independence on capital structure. This study is a causal research. The data used in this study are secondary data. This research was conducted on Property & Real Estate companies listed on the Indonesia Stock Exchange in 2019-2023. The population in this study were all property & real estate companies listed on the IDX in 2019 to 2023. The number of samples selected according to the criteria set using purposive sampling techniques consisted of 12 companies covering the period 2019-2023, with a total observation of 60 companies. The data analysis method used in this study is the panel data regression analysis method and the moderating test which in this study uses the help of SPSS software. The results of this study indicate that board of commissioner independence and board of directors independence have a positive effect on company structure partially and simultaneously
ANALISIS SEMIOTIK DALAM LIRIK LAGU “SELALU ADA DI NADIMU” KARYA LALEILMANINO
This study analyzes the lyrics of Selalu Ada di Nadimu by LALEILMANINO using Ferdinand de Saussure's semiotic approach. The research aims to explore the profound meaning of each lyric stanza as a medium of emotional communication between the songwriter and the listeners. Employing a qualitative method, the lyrics are divided into several stanzas for analysis based on the concepts of signifier and signified. The findings reveal that the lyrics convey messages of optimism, sincerity, and resilience in facing life's challenges, with prayers serving as an eternal expression of a mother's love for her child, even after worldly separation. This song serves not only as entertainment but also as a medium to deliver deep spiritual and emotional values. This study is expected to serve as a reference for other semiotic studies, particularly in analyzing the meaning of song lyrics as a form of artistic communication.
PERANCANGAN DATABASE ROTI BAKAR SELERA DENGAN MICROSOFT ACCESSDESIGNING A ROTI BAKAR SELERA DATABASE WITH MICROSOFT ACCESS
The rapid advancement of information technology, particularly Microsoft Access, presents a significant opportunity for Micro, Small, and Medium Enterprises (MSMEs) to enhance their financial and income data management. Despite these advancements, a notable number of MSMEs, including "Roti Bakar Selera," continue to rely on manual data management processes. "Roti Bakar Selera" is an MSME specializing in a variety of toast products, and like many others, it grapples with the inefficiencies and potential for errors inherent in manual record-keeping. This traditional approach to managing crucial financial information often leads to inaccuracies, hinders operational efficiency, and complicates informed decision-making. This research aims to address these challenges by developing an effective and efficient database management system specifically tailored for "Roti Bakar Selera" using Microsoft Access. The core objective is to design a user-friendly system that streamlines the recording, tracking, and analysis of financial and income data. By implementing this Microsoft Access-based solution, the research anticipates several key benefits. It is expected to significantly reduce data management errors, ensuring greater accuracy in financial reporting. Furthermore, the system will facilitate the seamless recording of financial transactions and income, making the process less cumbersome and time-consuming. Ultimately, the successful application of this system is projected to increase operational efficiency for "Roti Bakar Selera" and support better, data-driven decision-making in the overall management of their business. This study underscores the critical role of accessible technology in empowering MSMEs to achieve greater financial stability and sustainable growth.
KOMUNIKASI PEMASARAN MENGGUNAKAN MEDIA SOSIALPADA RUMAH IDE COFFEE
Ineffective use of social media will make it difficult for Rumah Ide Coffee to compete in reaching its target market and may be abandoned by consumers. This study aims to determine the extent to which social media use brings benefits in marketing communications. The research method used is descriptive qualitative. The collected data will be presented through descriptive qualitative analysis to reveal aspects related to social media use at Rumah Ide Coffee in Medan City. The results of this study show that the function and role of social media as a mediator in marketing communications have been carried out by implementing an information strategy by looking at important points, namely paying attention to message patterns, delivery media, and managing message delivery. This research is expected to contribute to business owners who have their own admins as social media managers to be more effective in using their platforms by being more active in posting more interesting photos or videos on various existing social media
EXPLORING CODE-SWITCHING AS A COMMUNICATION TOOL IN ORANGUTAN TOURS: A STUDY OF BUKIT LAWANG TOUR GUIDES
The aimed of this study was to examine the various types of code-switching used by tour guides during their interactions with visitors on Orangutan tours in Bukit Lawang. The focused of the study was on how code-switching functions as an essential communication tool in facilitating understanding and connection between the guides and their multilingual audiences. Specifically, the study sought to identify instances of code-switching in the tour guides' spoken interactions, categorized these occurrences based on established linguistic classifications, and determine which type of code-switching appears most frequently.This research was conducted by utilized qualitative method with descriptive approach. The data for this study were gathered through conversations that took place between tour guides and tourists during Orangutan Tours in Bukit Lawang. These interactions were observed and recorded using audio equipment to capture authentic language use in real-time settings. The findings of this study revealed the presence of three distinct types of code-switching used by the tour guide during interactions with tourists. These types were: inter-sentential switching, intra-sentential switching, and tag switching. In total, the study identified 12 instances of code-switching, each categorized under one of the three types. Specifically, there were 2 instances of tag switching, 5 instances of inter-sentential switching, and 5 instances of intra-sentential switching.
PENGARUH SOSIALISASI TERHADAP PERSEPSI DAN PENGETAHUAN MASYARAKAT PADA BANK SYARIAH KAB. ACEH TENGGARA
Islamic banks are here to help the economic welfare of the Muslim community, but there are still many Muslims who do not know about Islamic banks and many of them are still customers of conventional banks. This study aims to determine the effect of socialization, knowledge and public perception of Islamic banks on the interest in saving in Islamic banks in Southeast Aceh. This research is a qualitative research type. The data sources in this study are primary and secondary data. Data collection methods were carried out using questionnaires and in-depth interviews. The results of the study showed that socialization has a significant influence on public perception and knowledge about Islamic Banks. The better the socialization carried out, the better the public perception and knowledge about Islamic Banks
PENGARUH CELEBRITY ENDORSEMENT DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC PADA TOKO UNDERPRICE SKINCARE
The aim of this research is to determine the influence of celebrity endorsements and brand awareness on purchasing decisions for Skintific skincare products at Underprice Skincare stores, partially and simultaneously. The research design used is an associative approach. The population of the population who purchased skintific products at Underprice Skincare was 2,321 consumers (Data on purchases at Underprice Skincare stores in 2022 using a sampling technique based on criteria using the Slovin method. Based on these criteria, the research sample was 96 respondents. The data analysis method used analysis multiple linear regression with SPSS.25 Based on the results of the t test that has been carried out, it can be concluded that Celebrity Endorsement has a positive and significant effect on Purchasing Decisions. It can be concluded that Brand Awareness has a positive and significant effect on Purchasing Decisions Endorsement and Brand Awareness have a positive and significant effect simultaneously on purchasing decisions
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PENGARUH SISTEM INFORMASI AKUNTANSI DAN PENGENDALIAN INTERNAL TERHADAP KUALITAS LAPORAN KEUANGAN PADA PT. PERKEBUNAN NUSANTARA IV REGIONAL 1
This study aims to find out the report on the realization This research aims to determine the influence of accounting information systems and internal control on the quality of financial reports at PT. Perkebunan Nusantara IV Regional 1. This research uses primary data. Primary data is obtained from answers to a series of statements in the form of a questionnaire to PT employees. Perkebunan Nusantara IV Regional 1, totaling 60 respondents. The sampling technique in this study used the Saturated Sampling Technique, where all the population in this study was sampled. In this study, the population and samples taken were all employees of PTPN IV in the finance department, totaling 60 people. This research uses multiple linear regression analysis techniques. Based on the results of partial testing of the Accounting Information System on the Quality of Financial Reports, the calculated t value was 6.023 > 1.672 and had a significant number of 0.011 < 0.05. Based on the results of partial testing of the Internal Control variable on the Quality of Financial Reports, the calculated t value was 2.699 > 1.672 and had a significant number of 0.000 < 0.05. When compared with the Ftable value, Fcount > Ftable, or 16.520 > 3.092, thus it can be concluded that all independent variables (X1 and X2) simultaneously influence the dependent variable (Y).
CRIMINAL POLICY AGAINST ELE CTRICITY THEFT AT PT. PLN ULP KABANJAHE KARO REGENCY
This study aims to determine the crime factors of electricity theft at PT PLN ULP Kabanjahe, Karo Regency, and to find out what efforts and countermeasures are made by PLN against electricity theft. This research was conducted at PT PLN ULP Kabanjahe.The resources obtained were from visits to the Kabanjahe PLN research site. Data collection techniques used are interviews and to the field used to analyze research results.The results obtained / obtained from this study include that, the factor of the crime of theft of electricity at PT. PLN ULP Kabanjahe is caused by several factors, namely environmental factors and economic factors where the influence of weak economic pressure encourages the perpetrator to commit the crime of theft of electric current, factors of public ignorance of sanctions and fines imposed on the thief of electric current. The efforts made by PLN in preventing and overcoming the crime of theft of electricity flow are conducting checks once a month with strict supervision by P2TL, as well as providing direction to the community and giving large sanctions / fines to violators.
STRATEGI BADAN PENGAWAS PEMILIHAN UMUM (BAWASLU) ACEH TENGGARA DALAM MENINGKATKAN PARTISIPASI MASYARAKAT PADA PENGAWASAN PEMILU 2024Studi Kasus PSU (Pemungutan Suara Ulang) Desa Petanduk kecamatan Semadam dan Desa lawe Aunan kecamatan Ketambe
Democracy in Indonesia is experiencing very rapid changes, namely the influence of increasingly modern information technology, Bawaslu as an important institution in monitoring and preventing election violations with the aim of producing good leaders in accordance with the choices of the Indonesian people. Bawaslu Southeast Aceh district has made efforts to optimize overall capabilities in making the 2024 elections a success. And social media is an important instrument in current developments, almost 65 percent of the people of Southeast Aceh District have used social media networks. Southeast Aceh Regency Bawaslu uses social media as a work tool to publish information and existing activities. Of course, Bawaslu cannot work alone without being actively supported by the community, but the participation of the people of Southeast Aceh Regency is still lacking in helping to make monitoring and preventing election violations a success. Through existing technological opportunities, namely work networks, the community is actively involved in monitoring and preventing election violations, therefore it is necessary to have social trust in Bawaslu and guarantee
ANALISIS KINERJA LAYANAN FINANCIAL TECHNOLOGY (FINTECH) PADA PENGGUNAAN APLIKASI PINJAMAN ONLINE
Financial Technology (FinTech) is one of the most widely used financial applications by the public to fulfil all their needs. In addition, this online loan process is very easy and fast so that it really helps people who are pressed by economic needs, but because of the increasing use of online loans throughout the community without exception, there are problems and unrest in the community in replacing money that has been borrowed in online applications and of course has an impact on unethical billing and also various threats received by customers. Another problem is that financial problems are one of the factors that influence people's mindset to be able to survive in overcoming all basic human needs. In this situation, some people end up using online loans to overcome financial problems. This research uses a qualitative approach by using people's experiences as research data and using references from research results that provide an assessment of online loan applications as a basis for analysing the performance of financial technology services